On-site marketing automation tools have been prevaling recently, but to get its most result, you should learn how to write its scenarios, optimize with a/b testing, or to examine results. In this presentation, Sprocket and its clients show you how to avoid common failure and take the right path to your success. Also we introduce you how we collaborate with our customers to improve their CVR. At the end of our presentation we provide a special offer to the audience. This will be very useful for both who have already been trying and plan to try, hope to see you soon