Sprocket provides a retention marketing automation platform which has 3 major features: retention and behavior analytics, automation engine, and a variety of habit forming widgets. Sprocket has its own strength in understanding psychological aspects of human motivation and applies those knowledge to her habit forming widgets. Sprocket has 3 main use cases which are branding, community, and e-commerce. For each use case, the results are visiting rate 30% increase, post rate 200% increase, and money spending 80% increase correspondingly.