What is Sports × Marketing Agenda?

With the upcoming Tokyo Olympics in 2020, World Cup Rugby in 2019 and World Masters in 2021, a rapid growth is expected in the sports industry in Japan.

The concept of "sports as a business" is still an uncultivated field in Japan. However, brands, sports teams, leagues, and stadium owners are reviewing the business potential in that area and revising their marketing strategies now.

By connecting brands, sports teams, leagues and stadium marketers to technology partners, marketing strategies can be effective and maximized.

The purpose of this agenda is to provide a "conference" and "networking opportunities" for the attendees to gain a deeper knowledge of sports marketing and to seek for partners to have extensive conversations with about the excitingly fast-changing business in sports.

About participation

Brand Marketer
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Ticket Price : Free (Attendees must attend all program)
- ・Brand-side marketers including vice presidents and directors of sponsorship marketing, sports marketing, digital marketing, and experiential marketing.
Sports Marketer
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Ticket Price : Free (Attendees must attend all program)
- ・Executives from teams, leagues and other national governing bodies.
- ・Sports event owners
Partner Players
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Ticket Price : 150,000 yen (about 1,500USD)
- ・Technology vendors and solution providers on marketing technology, sports marketing, advertising, public relations, digital and experiential. executives,
- ・Media executives, including vice presidents and directors of broadcast, digital and social media.

If you have any questions, please contact us here.

What is Sports × Marketing Agenda?

With the upcoming Tokyo Olympics in 2020, World Cup Rugby in 2019 and World Masters in 2021, a rapid growth is expected in the sports industry in Japan.

Sports × Marketing Agenda

About participation

Council Member

Sponsors (2018)

Event outline