Summary

Now that smartphones are at the center of their lifestyle, the importance of “building the entire business mobile first” is increasing. A more multifaceted approach is required for mobile sites, such as attracting customers, building royalties with applications, and utilizing SNS.

Meanwhile, business use of owned mobile apps has achieved rapid growth, such as “staying time 4 times longer than website” and “push notifications opening rate 3 times higher than mail magazine”.

Sports apparel manufacturers are one of them, and more companies are using owned mobile apps as an important contact point with its customers. In this session, Yappli, mobile app management platform software which has proved successful in over 250 companies, will introduce the possibilities of owned apps based on case examples.